• Erica Detlefs

Biore's "witchy" Crystal Cleanser

With the resurgence of witchcraft and paganism in the last few years, mainstream companies are now incorporating witchy elements into everyday consumer products.

We’ve seen Sephora and Pinrose sell a “Starter Witch Kit,” NYX has recently come out with a glamour magic themed makeup pallete in collaboration with Netflix’s Chilling Adventures of Sabrina the Teenage Witch.

And now, another beauty and witchcraft themed product: Biore’s new Rose Quartz Cleanser.

It includes a whole line of products infused with charcoal and rose quartz, from cleansers to clay masks. Product descriptions are focused on self-love. The crystal even get’s it’s own bullet point:

“Infused with Rose Quartz, the love crystal, radiates self-love and care”

image courtesy of Biore

The information is true. Rose quartz is a crystal that represents self-love, harmony, and beauty. Many witches use the crystal in homemade beauty products and spells, so it makes sense to include this in a beauty product.

What I personally enjoy about this product: it gently encourages an open mind when it comes to using crystals in our every day lives, without being overbearing or appropriating an entire religion or culture for a hefty price – Biore’s daily purifying cleanser comes in at exactly $7.99, while the Sephora x Pinrose collab sold for $42.

It encourages self-love and self-care in a safe, familiar way.

A common problem with these mainstream products is the avoidance of recognizing the spiritual aspect of the ingredients or products being sold. A large issue with the Sephora x Pinrose “Starter Witch Kit” was that it sold perfumes, tarot cards, and smudge sticks without recognizing the cultures smudging came with, or warning about the dangers of reading tarot in unsafe manners. NYX’s new collab also presents combinations of eyeshadow colors as “glamour spells,” and offers no reason or education as to why such colors would create that “magical” affect.

While witchcraft is relatively safe, it also requires a lot of research and energy to practice and preform, and these products offer no education or explanation. And when it comes to skincare, or promising results of “spells” using the product, it further spreads the bad rap witchcraft already gets.

Biroe’s product description of the rose quartz offered a short snippet of education, yes, but was it enough? Do you think these products should be sold? Share your thoughts with us in the comments below or over on Instagram @cosmiccornersavannah.


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